There might not be any "real tricks" to pricing a home for sale, but you should use a pricing strategy.

What’s the theory behind a pricing strategy?

An easy explanation goes something like this. People make pricing judgments in mere seconds.  The good news is you can influence the judgment they make. 

The Wall Street Journal’s Guide to Property, properly titled, The Real Estate Journal offers home sellers some advice on how to use a pricing strategy to set the price of your home.

Three main points:

1. Round number signal prestige, while precise number suggest a bargain.

2. Buyers anchor off the first digit, so $399,000 seems far cheaper than $400,000.

3. If you cut your asking price, make it easy to calculate the discount.

The article also offers four pricing tips to sell your home faster. 

• Looking slim
• Stacking up
• Sending messages
• Cutting prices

Want to learn the details?  Read the complete article Four Pricing Tricks to Help Sell Your Home Faster.  Curious how to price your home for a faster sale in Southeast Texas?  Call me.  I’ll develop the best pricing strategy for your home.